CFO: So as you can see, examining a regression analysis of the factorial ANOVA yields a product-moment correlation coefficient -
CEO: Yeah, yeah, I think we get the idea. People don’t like brown Zunes, even though they have the same 30GB hard drives and wide-screen 3” LCDs as the white and black ones. So how do we turn that steaming pile of brown Zunes into a steaming pile of cash? How do we make America fall in love with brown?
Communications Guy: Having a brainstorm here! Check out this tagline: “What can brown do for -” oh, wait, never mind.
Creative Director: Well, technically they aren’t brown at all. In graphic terms, they’re somewhere between bistre and raw umber. Can we do anything with that?
CFO: No, I think not. Raw umber is one of Crayola’s least profitable crayons.
CEO: Maybe we do a little marketing jujitsu here. People love bulldogs because they’re so ugly. Bags of defective jellybeans sell just as well as the regular ones. And the most valuable stamp in the world is the one with the airplane printed upside down.
Communications Guy: I’m feeling the creativity here! So wrong, it’s right! So bad, it’s good! So gross, it’s not gross! Brown is the new black!
Creative Director: Nope, yellow is the new black this year. Brown isn’t scheduled to be the new black until 2014.
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