Current Analysis said that its data show Microsoft holding greater than 10 percent of the dollars spent in the retail market for digital audio players that sell for between $200 and $299. That's down from the 24 percent the Zune garnered in its initial week, but still better than the firm had expected...
Those numbers are not all-inclusive, however. The firm tracks sales at five major retailers--Best Buy, Circuit City, Staples, CompUSA and Radio Shack--but does not include Apple's own retail stores, as well as many other large outlets such as Walmart.
| "Some of the college towns were not adopting the Zune in larger numbers, "Samir Bhavnani (Current Analysis research director) said. "I think that's a key segment for Microsoft." Not surprisingly, the Zune's presence is strongest in Microsoft's hometown of Seattle, where it commands nearly 17 percent of the market. Sales were also strong in Portland, Ore., (8 percent), and Anchorage, Alaska, and Salt Lake City (both around 7 percent). | "Right out of the gate it was a little bit better than I expected," said Bhavnani, who noted that the Zune "got killed in the press." |
[via Cnet News ]
link: Current Analysis