| “We saw establishing credibility with the music community from the beginning as very important. Forget the approach of doing research on our key audience of 18-28 year-olds and who are the biggest artists for that group. We don’t want to Zune to be seen as a mainstream device, but an ‘everything’ device. We want to appeal to the top 40 audience, but not at the cost of smaller and upcoming artists”, adds Winn. |
We are trying to establish that Zune is not just a player, but a brand that has an editorial voice of its own. |
Read the full interview on DMWmedia .
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