And by Microsoft didn't announce I mean ClicZune just digged this up earlier from the Microsoft's press release about Gallo South Africa partnership:

Zune is Microsoft’s music and entertainment platform that provides an end-to-end solution for Connected Entertainment. The Zune experience includes a 30GB digital media player, the Zune Marketplace music service, and a foundation for an online community that enables music fans to discover new music. Zune Marketplace offers for purchase more than 3 million song titles, ranging from popular hits to leading-edge new music.