A new Zune TV Commercial is on air since yesterday. A large community of many Zunes in the dark. One of them sends to his friend 'MIMS This is why I rock' track through Wifi which spreads like a virus among all them. Some listen to FM radio stations and play videos. Its the Social ZuneWorld. Watch the video below. EDIT: More details about the spot. Its name is Zunescape...
Via ZuneInsider :
You'll be able to catch the spot on channels like MTV, VHI, BET, and of course Adult Swim. And you can see the spot throughout the NBA playoffs and finals, and the season finales like Heroes, Grey's Anatomy, The Office, Lost, and Family Guy in top markets.
I could say the spot is nothing impressive, just good. It shows the basic features of Zune, music, videos, photos and of course the Wifi. At least the track is very close to the aggressive attitude I personally prefer!
EDIT1: Microsoft MIMS Blog (unofficial blog) says: Zune Marketing does a good job lengthening the ride of Mims' breakout single with a twist by adding a little rock to "This Is Why I'm Hot" with help from Purple Popcorn. This is what I would call Purple Popcorn's television debut on this remix to "This Is Why I Rock".
EDIT2: More details about the video from commercial-archive :
Company: Microsoft Zune
Title of Spot: Zunescape
Length: :30
Airdate: May 8, 2007
Advertising Agency: 72andSunny / Los Angeles, CA
Creative Director: John Boiler
Art Director: Bryan Rowles
Writer: Jason Norcross
Executive Producer: Sam Baerwald
Producer: Elisa Orsburn
Production Company: Paranoid U.S. / Los Angeles, CA
Director: Olivier Gondry
Executive Producer: Claude Letessier / Phillip Detchmendy
DP: Janusz Kaminski
Producer: Mark Fetterman
Where Shot: Los Angeles, CA
Editorial: Jigsaw Editorial / Los Angeles, CA
Editor: Olivier Gajan
Assistant Editor: Jason Lewis
Executive Producer: Sybil McCarthy-Hadfield
Visual Effects Company: Eight VFX / Santa Monica, CA
Artists: Jean Marc Demmer, Nicolas Cadorette
Technical Director: Yannick Leblanc
Executive Producer: Baptiste Andrieux
Producer: Marsi Frey
Audio Post Company: Lime Studios / Santa Monica, CA
Mixer: Loren Silber
Artist: Mims
Song: "This Is Why I Rock"
Sound Design Company: Framework / Santa Monica, CA
Sound Designer: Ken Dahlinger
EDIT3 (24 May 2007): See the video playing on Zunes in this TV spot? Its called The Hearts (los Corazones) by Punga. Find more information and watch the video , also available on Zune-Arts.net .
Related articles:
New Zune-Arts video: The Hearts