This is the Brown Zune Deals era. Newegg lists it for $139.99 + $4.99 shipping. Although Microsoft will continue to produce the Zune 30 players and update their firmware with all the new Zune players' features, many retailers prefer to sell them in reduced prices...
Links:
Brown Zune 30 on Newegg for $139.99
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Related articles:
Buy.com: Brown Zune 30 for $139.99
Walmart: Brown Zune 30 for $149.88