Wisin y Yadel duo will be the first to get a Limited Edition Black Zune 30 with their name on, available in Walmart stores after October 29. It's release will start in October 29 before the release of their new album, "Los Extraterrestres," November 6...
From Reuters/Billboard :
[...]
In 2006, the duo became the first act to place four singles in the top 10 of Billboard's Hot Latin Songs chart.
The new album's first single, "Sexy Movimiento," is gaining traction beyond reggaeton stations and is expected to reach the top five of Hot Latin Songs by release week.
"I sing reggaeton, that's what I do," Wisin said. "But we do fuse many rhythms, and we have evolved enormously in the past two years."
"Los Extraterrestres," he said, features live instruments on many tracks, as well as fusions that go from reggae roots to pop, and seven collaborations that range from Fat Joe and Eve to Don Omar and Franco De Vita.
The choice to go Latin for its first customized device "is a statement," Zune multicultural marketing manager Javier Farfan said. "Latin music as a whole is a big priority for Zune and for Microsoft."
In partnering with Wisin & Yandel, Zune picked a youth-appealing, top-selling Latin act that also has traction in mobile and digital sales.
"In this particular partnership we were trying to reach the acculturated Latino in the U.S.," Farfan said. "They are an act that embraces technology and showcases technology to their audience."
For Microsoft, it's about not just selling devices, but also selling subscriptions to its music service.
[...]
The Wisin & Yadel Zune 30 comes preloaded with exclusive content - videos, photos and tracks - and costs $199.94 . You can preorder it already from Walmart.
EDIT (Oct 21): Wisin and Yadel's new album, Los Extraterrestres, will come preloaded in these Special Zunes.
EDIT (Oct 30 ): Machete Music released a video showing the Making of this Limited Edition Zune. The video uses scenes and music taken from the new Video Clip of the Puerto Rico duo, Sexy Movimiento".
There is something interesting in this video. You can better see it at the beginning of the "Sexy Movimiento" Video Clip, where a girl holds a Zune 30 with her left hand and watches a video on it. This is possible only if that Video is upside down, because Zune is designed to display videos with the control-pad on the right. Another explanation could be this is a limited edition for left-handed people but I don't think this is case:
[via ZuneRama forum, thanks Adam]
Links:
Wisin y Yadel Special Edition Black Zune 30 at Walmart
Wisin y Yadel Homepage
Wisin y Yadel on Zune.net