According to C|Net today (and our own eyes Zune.net since the announcement of the new Zune Players on Zune.net) the new Zune slogan will be You Make it You. The Zune team will release TV, print, and online ads and "all play off the theme of what would happen if one cracked open a Zune and all of one's digital media spilled out". See a print ad about about Zune 80 after the jump...
From C|Net :
[...]
The TV spots, which will start running on cable networks, are directed by Patrick Daughters, while the print spots and banner ads feature "up and coming illustrators" from across the globe, Microsoft said. The new ads are designed to coincide with the expansion of the Zune family, which will include 4GB and 8GB flash versions as well as an 80GB hard drive-based model to go along with its original 30GB size.
[...]
Personally I like the print ad below, but I can tell this about the slogan: I won't make it me.
Here is the print ad of Zune 80, which can be found already on many magazines taking 5 pages place [via ZuneBoards ] :
Related articles:
ZuneJourney.net and the First Zune 2 TV ad