The first Zune 2 TV ad is here, accompanied by a new promotional site, ZuneJourney.net, which tries to teach as the basic features of the new Zune players and v2 platform in general. The new "You Make it You" multimillion campaign, is power ed by T.A.G. a new division of the McCann WordWide SF. Watch the TV ad after the jump...
The First ad Ballad of Tina Pink, which already started playing on TV, featuring "Lake Michigan" by Rogue Wave:
From ZuneInsider :
Tonight, November 1, the new Zune Ad campaign kicks off. The multimillion dollar campaign, will include print, TV, online banner ads, and a new site: Zune.net/journey. The tagline for the new campaign is “You Make it You,” i.e., your Zune is brought to life by what you put in it: your music, pictures, videos, etc. For the new campaign, we’re partnering with T.A.G., a recently launched division of McCann Worldgroup SF, who recently worked on the Halo 3 ad campaign.
You can visit the Rogue Wave Band site to find more details about them but also listen to some tracks from their latest album, "Asleep at Heaven's Gate" which "Lake Michigan", the track on this commercial, comes from. You can buy it from the Zune Marketplace . Rogue Wave is also this month's promoted band on Microsoft's Ignition program.
What do you think? I like this Alice-in-Wonderland like, first TV spot 
And a snapshot from the new ZuneJourney.net website :
Links:
Zune.net
ZuneJourney.net
Rogue Wave Site
Related articles:
New Zune Campaign: You Make it You (With the first print ad)