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1 million players in 6 months |
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Written by Kostas Tzounopoulos
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Wednesday, 06 December 2006 |
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This is Microsoft's expectations for Zune to sell until 30 June. If you prefer this is 10-20% of the portable players market. Microsoft sees Zune as a long term investment and not as a blockbuster...
On Wednesday Microsoft revealed its sales goal for Zune until summer. And the short story is a small No2 after iPod in the high-end portable players. However, Lee (Bryan Lee, corporate vice president for Microsoft's entertainment group) said Wednesday that Microsoft expects to eventually "be the leader" in the category, especially once Redmond, Wash.-based Microsoft rolls out more models of Zunes and starts selling them internationally. Unit sales in the Zune's first two weeks were roughly the same, according to The NPD Group, which tracks the market. It ranked Zune No. 2 among all MP3 portable music players in its first week of availability, but promotions for rival devices — including much cheaper players — during the "Black Friday" week of Thanksgiving had Zune slipping to No. 5. [via Yahoo News ]
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Last Updated ( Wednesday, 06 December 2006 )
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