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Bach: More than 1 Million Zune players sold Print E-mail
Written by Kostas Tzounopoulos   
Monday, 28 May 2007
Robbie Bach, 1 Million Zunes soldAccording to Robbie Bach, Microsoft's president of the Entertainment and Devices Division, Zune will meet the goal of 1.000.000 players sold by the end of June, set at launch. He also confirms that new Zune things will come in this fall, talks (not) about the Zune Phone, the new Watermelon Red Zune, the Zune Marketplace and of course Xbox 360...




From SFgate :

Question: Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?

Bach: We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move.

As we look to the future, you're certainly going to see us continue to invest in that category. We don't enter things like that lightly.

There will be new things down the path (in the fall). We just came out with a special edition pink Zune and a watermelon-colored Zune, which are the personal favorites with my kids.


Question: Are people sharing music by beaming songs from Zune to Zune? Do you have any way to gauge that?

Bach: People are sharing. When your installed base is a million, the benefits of sharing, frankly, aren't as wide as we hope to see in the future. One of the challenges for us is continuing to build on the install base.

Sharing is a tip of the iceberg of what you can do in the social nature of music, and what you can do when you have a device that you can connect when you're at a Starbucks, when you're at work, when you're at home. That really, over time, will change things, for Zune and for consumers. 


It looks like Microsoft has done it selling more than a million Zunes. All these months we only had the Marketshare percentage from NPD (slightly less than 10% in the hard-disk players market) but not real numbers so we didn't know how close real numbers were to that goal. For your information, Microsoft had set this goal about three weeks after the release of Zune, back in December, for the end of this June.

Read the full interview or listen the podcast (available to download also) on San Franscisco Chronicle.

EDIT: The text of the interview says Microsoft has sold already more than 1 million Zunes, but listening to the podcast Robbie Bach says Microsoft will have sold more than this number by the end of this fiscal year, end of June. A small detail.

Related articles:
1 million players in 6 months
Yes, its the first Red Zune available on eBay!
Confirmed: Thats the Watermelon Red Zune
Robbie Bach talking about Zune (May 4th)
Focus on Windows Mobile not Zune Phone



Last Updated ( Monday, 28 May 2007 )
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