The purpose of the video was to feature the new players, software and services, in an elegant way for an internal Microsoft audience about one week before the release on November 13th. Its the fruit of 3 1/2 weeks of work for Digital Kitchen and its a pity only 200-300 people to see it once!

The video was created in-house by d-kitchen, except to a few photos provided by the photographer Stan Musilek. The rest were shot by d-kitchen's photographer Morgan Henry while music is also composed by one of the companies partners, Mark Walk, originally for this video. 

I like the way it begins with the star-map. Zune team has selected to call Zune players and other Zune-related services with constellation's names as their pre-release code names. To remind you a few, Zune 30 = Argo, Wifi = Pyxis, Zune 4 & 8 = Scorpius, Zune 80 = Draco.

Full Credits

Client: Zune / Microsoft
Client Creative: Steve Kaneko, Zune
Client Project Mgr: Laura Clark, Zune
----------------
Digital Kitchen:
Group Creative Director – Matt Mulder
Executive Producer – Mark Bashore
Producer – Jill Johns

Creative Lead – Brad Abrahams
Designers – Kenji Yamashita & Jake Sargeant
Editor – Dave Molloy
Animator/Designer – Jake Sargeant
Animator/Designer – Ryan Gagnier
Animator/Designer – Ryan Rothermel
Animator/Designer – Cameron Pierron

Music Composer – Mark Walk
Zune Device Photography – Stan Musilek, Musilek Inc.
Zune Device Photography – Morgan Henry, Digital Kitchen

Link:
Digital Kitchen

[via MSZune.nl ] 

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