[...] As for its challenges, Mattrick said, “Look at what they achieved in six years to any other company in the industry. The comparisons are interesting but I am more impressed by the trend line. The company also has tremendous assets in other parts. Zune is a smart strategic entry to the market. If you think about entertainment and where it is going, Microsoft is the only company to participate in all those areas of the business.”[...]

[...] Moore stressed that Mattrick would be working with the entire Entertainment and Devices division, including James "J" Allard's Zune music player group.[...]