From  iht :

Ford Motor Co. said Thursday that Sync, its in-car communication and entertainment system developed with Microsoft Corp., will cost $395 (€288) as an option when it debuts this fall on the Ford Focus, Ford Edge and Lincoln MKX.

Sync, which will be on nine other 2008 Ford models by the end of the year, allows drivers, using either voice recognition or steering wheel controls, to listen to their digital music players and hear text messages on their cell phones read aloud.

Consumers provide their own digital players, such as Apple Inc.'s iPod or Microsoft's Zune.

Below is a video from CES 2007 in Las Vegas where Bill Gates introduced SYNC in its keynote event.

And a SYNC introduction video :

You can read the features SYNC includes here or visit the SYNC website for more information. 

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