From Motionographer :

Fulltank recently created a beautiful spot for the Zune Arts Films campaign entitled “Dogfight,” the first of many done so far to break out from the internet and be shown on television. This piece seamlessly combines many mediums in a way that only a motion graphics piece can do. To tell their story, Fulltank used cel and 3D animaton along with animation done in After Effects.

I had the opportunity to talk with both Fulltank and 72andSunny, the agency behind the campaign, to get a perspective on how a project like this comes to fruition. The following questions are in chronological order of the creative process, with questions going to the agency first and then to the design studio.
First up is Glenn Cole, creative director and co-founder of 72andSunny. [...]

Watch the video below and then read the 2 interviews talking about the steps required for the animation to be created.

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