| 10:59 am | thank you very much,. |
| 10:59 am | gretzky |
| 10:59 am | i skate to where the puck is going to be not where it has been. |
| 10:59 am | going back over history |
| 10:58 am | no more Apple Computer, inc. |
| 10:58 am | from this day forward known as Apple, inc. |
| 10:58 am | name change! |
| 10:58 am | today we have added to the mac and the ipod not appletv and iphone |
| 10:58 am | The Mac Observer: "it appears that apple will support the phone, not cingular" |
| 10:57 am | try to grab 1% |
| 10:57 am | 1% is 10 millions phones |
| 10:57 am | mobile phones 957m sold worldwide |
| 10:57 am | pc's 209m |
| 10:57 am | mp3 135m |
| 10:57 am | cameras 94m |
| 10:57 am | 26m game consoles sold |
| 10:57 am | 2006 |
| 10:57 am | he would mess it up and as soon as they would fix it he would switch it back |
| 10:56 am | people watching star trek |
| 10:56 am | woz would have in pocket |
| 10:56 am | when i was in high school woz and i made a dvice called tv jammer |
| 10:56 am | backstage scramble... |
| 10:55 am | uh oh... |
| 10:55 am | "clicker is not working" |
| 10:55 am | "how big it is" |
| 10:55 am | look at Apple's Market Share |
| 10:54 am | cingular commercial is over - back to steve |
| 10:54 am | note - iPhone prices include a 2 year contract - FYI |
| 10:53 am | multi-year exclusive partnership
only available from Cingular or Apple |
| 10:52 am | working to make sure integration works |
| 10:52 am | brick and mortar + online retail stores - incredible distribution model |
| 10:52 am | reading off cards - regular business talk |
| 10:51 am | best voice and data experience available |
| 10:51 am | fewest dropped calls, etc... |
| 10:51 am | giving a Cingular commercial... |
| 10:50 am | truly "raising the bar" with this partnership |
| 10:50 am | new at&t family - help fulfill vision of all things on one device |
| 10:50 am | exceeded expectations |
| 10:50 am | every time he sees it it is just "wow" |
| 10:49 am | entered agreement without ever even seeing the device |
| 10:49 am | been working on it for some time |
| 10:49 am | Stan - congratulations |
| 10:49 am | Stan Sigman |
| 10:49 am | purchase at Apple or Cingular stores |
| 10:48 am | introduce CEO of Cingular to the stage |
| 10:48 am | visual voicemail requires better networks |
| 10:48 am | innovation on the phone and the network |
| 10:48 am | exclusive partner in the US |
| 10:48 am | cingular* |
| 10:48 am | cincular is the partner |
| 10:47 am | asia 2008 |
| 10:47 am | Europe by Cal4 this year |
| 10:47 am | FCC approval takes 2 months |
| 10:47 am | crowd says "awwww" |
| 10:47 am | available: shipping in June |
| 10:47 am | 8GB model - $599 |
| 10:47 am | 4GB model - $499 |
| 10:46 am | crowd laughing |
| 10:46 am | relisting everything again... |
| 10:46 am | thought long and hard about it |
| 10:46 am | steve is stalling... |
| 10:46 am | what should we charge? |
| 10:45 am | smartphones are around $199 - $299 - $399
around $299 with 2 year contract
that's expensive if you buy and ipod too... |
| 10:45 am | $199 for 4 gig nano |
| 10:45 am | what do they normally cost? |
| 10:45 am | what should we price it at? |
| 10:45 am | advancing the state of the art of every facet |
| 10:44 am | innovating like crazy
over 200 patents in it |
| 10:44 am | precision enclosures, sensors, desktop-class apps, and widescreen interface |
| 10:44 am | miniaturization better than ever before |
| 10:44 am | multitouch screen - 1st |
| 10:44 am | pushing the state of the art in every facet |
| 10:43 am | 16 hours just for audio |
| 10:43 am | 5 hours of battery life |
| 10:43 am | bluetooth headset - very small - looks like a pen cap |
| 10:43 am | bluetooth acc. |
| 10:43 am | accessories for iphone
look like ipod headphones. but have mic switch |
| 10:42 am | comparing features, after today, people won't thing those phones are very smart |
| 10:42 am | other handhelds look bad |
| 10:41 am | showing blackberries, etc |
| 10:41 am | compares to other phones - laughter |
| 10:41 am | how does this stack up? |
| 10:40 am | fades in |
| 10:40 am | ends call - music comes back on |
| 10:40 am | talking through speakerphone the whole time |
| 10:40 am | looking up in safari for movie now |
| 10:39 am | works like iphoto |
| 10:39 am | looking for hawaii photo - emails it to Phil while still on the phone with him |
| 10:39 am | phil needs a photo - steve goes back to photos |
| 10:38 am | adds him to address book |
| 10:38 am | Phil Schiller calling |
| 10:38 am | listening to music - call comes in, music fades out |
| 10:38 am | demo scenario |
| 10:37 am | internet commicator, ipod, & phone
put them all together and see what you can do |
| 10:37 am | great having the 2 greatest companies |
| 10:37 am | jerry done talking |
| 10:37 am | begging steve for iphone |
| 10:36 am | big believers in iphone |
| 10:36 am | take great form factors and great ui and take them to semless web experience |
| 10:36 am | yahoo trying to reinvent mail, spam and protection on yahoo mail |
| 10:35 am | mail is a killer app on phone |
| 10:35 am | yahoo go - yahoo one search |
| 10:35 am | incredible devices - would love to partner with apple |
| 10:35 am | yahoo search built in, yahoo imap mail - Jerry Yang co-founder of Yahoo |
| 10:34 am | can't think about the internet without thinking of Yahoo too |
| 10:34 am | congratulations to you for making this a reality - back to steve |
| 10:33 am | pushed hard to partner with apple |
| 10:32 am | talking about collaboration |
| 10:32 am | wimax is coming |
| 10:32 am | merge without merging |
| 10:31 am | if we merged - would it be applegoog? |
| 10:31 am | Google CEO Eric Schmidt on stage now |
| 10:31 am | google - search built in, maps, thrilled with the results |
| 10:30 am | internet in your pocket |
| 10:30 am | incredible technology |
| 10:29 am | all these amazing things - a breakthrough |
| 10:29 am | phone |
| 10:29 am | now colosseum in Rome |
| 10:29 am | showing eiffel tower |
| 10:29 am | pinch zoom on the map to zoom |
| 10:28 am | showing washington monument - real picture from satellite |
| 10:28 am | google maps supports staellite images |
| 10:28 am | after all the tapping, screen is still clear |
| 10:28 am | finds washington monument |
| 10:28 am | hangs up |
| 10:27 am | oh sorry - wrong number |
| 10:27 am | orders 4000 latte's to go
crowd laughs |
| 10:27 am | presses a button and calls starbucks |
| 10:27 am | finds a nearby starbucks |
| 10:27 am | finds moscone west |
| 10:26 am | it knows where you are |
| 10:26 am | truly incredible |
| 10:26 am | google maps now |
| 10:26 am | top down weather instead of left to right |
| 10:25 am | weather |
| 10:25 am | apple stock currently up $2.43 |
| 10:25 am | look just like regular widgets |
| 10:25 am | on to widgets |
| 10:25 am | "this is a revolution of the first order" |
| 10:25 am | change webpages by using almost a coverflow to get to different page |
| 10:24 am | stillshowing whole page, double tap and it zooms |
| 10:24 am | can load multiple pages - to move on page shrinks somewhat and slides off to side of page similar in effect to Expose |
| 10:24 am | going to amazon through bookmarks - dvd section |
| 10:23 am | can look at multiple web pages as well |
| 10:23 am | or can double tap screen to increase size |
| 10:22 am | pinch screen to increase size of view - using multitouch |
| 10:22 am | landscape to portrait switch is automatic |
| 10:22 am | shows the whole page |
| 10:22 am | loading NYTimes.com in safari |
| 10:21 am | crowd impressed |
| 10:21 am | full screen view or preview mail |
| 10:20 am | showing photo attachments, scrolling through pics, etc. |
| 10:20 am | can look at mail in splitscreen |
| 10:19 am | touch username to call sender via phone |
| 10:19 am | same icons for address, attachments, etc. |
| 10:19 am | looks like apple mail |
| 10:19 am | touc mail icon and you're there |
| 10:18 am | using yahoo IMAP mail |
| 10:18 am | and widgets |
| 10:18 am | demo - mail, safari, google maps |
| 10:18 am | push imap - same as a blackberry |
| 10:18 am | announcing with yahoo - free imap email to all iphone customers |
| 10:17 am | yahoo mail - largest in the world |
| 10:17 am | demo'ing mail usage - imap & pop |
| 10:17 am | switches automatically |
| 10:17 am | EDGE & wifi connection |
| 10:16 am | widgets |
| 10:16 am | google maps |
| 10:16 am | best web browser on the phone - uses safari |
| 10:16 am | any imap or pop |
| 10:16 am | now internet communicator on phone
rich html email |
| 10:15 am | Apple has reinvented the phone |
| 10:15 am | there's a lot to sum up |
| 10:15 am | summing it all up |
| 10:15 am | call management features - overview of phone |
| 10:14 am | can make photos wallpaper for phone |
| 10:14 am | using multitouch |
| 10:14 am | 2 fingers together like pinch and bring them apart and pic gets bigger |
| 10:14 am | use pinch to move photos bigger |
| 10:14 am | iLoung: there are 11 apps on screen |
| 10:13 am | one photo was supposed to be landscape, he turned device and it switched auto |
| 10:13 am | see all photos, just like iphoto |
| 10:13 am | scroll through photos |
| 10:13 am | photos |
| 10:12 am | when you send it, sounds like ichat sound |
| 10:12 am | when typing messages letters come up to face you like old typewriter, cool effect |
| 10:12 am | error CORRECTING - sorry |
| 10:12 am | error connecting onscreen keyboard |
| 10:11 am | has bubbles |
| 10:11 am | with keypad to touch message |
| 10:11 am | button for multiple session SMS messaging |
| 10:11 am | play back in any order |
| 10:10 am | plays back on speaker |
| 10:10 am | see all voicemail and click who you want to hear |
| 10:10 am | visual voicemail |
| 10:09 am | you can bring up keyboard if you want to call "last century" |
| 10:09 am | demo of removing favorites |
| 10:09 am | Ives - "not too shabby, is it?" |
| 10:08 am | touch once and call |
| 10:08 am | make a list of favorites |
| 10:08 am | crowd is impressed |
| 10:08 am | just touch to add callers |
| 10:08 am | conference call between the three |
| 10:07 am | Jonathan Ive & Phil Schiller |
| 10:07 am | push 2 buttons and now a conference call with johny and phil |
| 10:06 am | big icons mute keypad speaker add call |
| 10:06 am | buttons ons screen |
| 10:06 am | push* |
| 10:06 am | to call all you have to do is puch his phone number |
| 10:06 am | scroll through contacts |
| 10:06 am | push phone button on bottom (on screen) and the screen changes like coming out of dashboard |
| 10:05 am | showing phone, photos calender and messaging |
| 10:05 am | drums |
| 10:05 am | like calypso |
| 10:05 am | hearing |
| 10:05 am | showing ringtone |
| 10:04 am | quad band |
| 10:04 am | wifi bluetooth |
| 10:04 am | GSM+EDGE phone |
| 10:04 am | excellent audio quality |
| 10:04 am | get 6th instead of 1st |
| 10:04 am | visual voicemail |
| 10:03 am | use contact like never before |
| 10:03 am | hard |
| 10:03 am | had to make calls, most people dial or use recents |
| 10:03 am | the killer app - making a call |
| 10:03 am | told some outside apple, showed them and they said "you had me at scrolling" |
| 10:02 am | applause after sum up |
| 10:02 am | clear as can be |
| 10:02 am | best ipod they ever made |
| 10:02 am | built in speaker for iphone/ipod |
| 10:01 am | that... is the ipod
pretty cool |
| 10:01 am | very cool |
| 10:01 am | picture moved |
| 10:01 am | double tap goes from widescreen to full |
| 10:01 am | sundial moves while loading |
| 10:01 am | showing pirates of the caribbean 2 |
| 10:00 am | touch controls to play and pause |
| 10:00 am | when done moves back |
| 10:00 am | move to widescreen is autoatic |
| 10:00 am | very good quality |
| 10:00 am | widescreen view |
| 9:59 am | the office |
| 9:59 am | showing tv show |
| 9:59 am | scrolling |
| 9:59 am | showing videos |
| 9:59 am | steve says he can play all day with this |
| 9:59 am | applause |
| 9:59 am | scrolling |
| 9:59 am | it is very fast, just like on a laptop |
| 9:58 am | playing the BEATLES |
| 9:58 am | turn to landscape goes to coverflow |
| 9:57 am | showing cover art with just touch of finger. |
| 9:57 am | clock and batter plus signal |
| 9:57 am | cingular logo on top |
| 9:57 am | touch screen and scroll. smooth display. |
| 9:56 am | how to wcroll through artist |
| 9:56 am | touch and they launch |
| 9:56 am | icons on display |
| 9:56 am | smooth. |
| 9:56 am | unlock phone, slide your finger across bottom |
| 9:56 am | camera with steve's finger |
| 9:55 am | demo.... |
| 9:55 am | cover flow |
| 9:55 am | find music faster |
| 9:55 am | widescreen video |
| 9:55 am | you can touch your music |
| 9:55 am | startwith ipod. |
| 9:54 am | can tell if held in portrait vs landscape - rotate it |
| 9:54 am | turning it on |
| 9:54 am | for display/ |
| 9:54 am | acceleromoter |
| 9:54 am | Ambient light sensor as well
saves power |
| 9:54 am | when you bring it to ear, turns off display and sound |
| 9:54 am | proximity sensor |
| 9:53 am | 3 advanced senseors |
| 9:53 am | and ipod connector |
| 9:53 am | mic |
| 9:53 am | bottom speaker |
| 9:53 am | one switch for slim and wake |
| 9:53 am | sim card |
| 9:53 am | top headset jack 3.5mm |
| 9:53 am | upper left top |
| 9:53 am | ring'silent corol and vol up and down
on the back 2mp camera |
| 9:53 am | 11/16" thin |
| 9:52 am | "home button" |
| 9:52 am | 160 pixels per inch |
| 9:52 am | one button on front |
| 9:52 am | 3.5 inch screen - highest res screen ever shipped |
| 9:52 am | something for your hand |
| 9:52 am | Design |
| 9:52 am | calendars
sync all through ituens
itunes |
| 9:51 am | bookmarks, etc |
| 9:51 am | has a cradle to sync jusy like dock
music movies podcast tv photos
contact email notes |
| 9:51 am | syncs all your media on your iphone |
| 9:51 am | syncs with itunes, just like iPod |
| 9:51 am | learning from the iPod
shipping 100 million ipods this year |
| 9:50 am | talking about Alan Kay from XEROX PARC fame - interface visionary |
| 9:50 am | on phone and networking |
| 9:50 am | desktop class applications |
| 9:50 am | core animation, etc |
| 9:49 am | it has everything you need |
| 9:49 am | applause |
| 9:49 am | shows software interface
baby software on mobile phones now
breakthrough 5 years ahead of anything
iphone runs OS X |
| 9:48 am | build on top of that - software |
| 9:48 am | has made possible a revolutionary product |
| 9:48 am | PATENTED |
| 9:48 am | far more accurate |
| 9:48 am | multifinger gestures on it |
| 9:48 am | ignores unintended touches |
| 9:47 am | use fingers - uses multitouch
works like magic |
| 9:47 am | nobody wants a stylus |
| 9:47 am | stylus control |
| 9:47 am | get rid of buttons nad make giant screen |
| 9:47 am | how can they take that to mobile device |
| 9:47 am | bitmap screen can show ui, pointing device. |
| 9:46 am | can't add a button to phones, doesn't work. buttons and controls can't change
they solved it in computers 20 years ago |
| 9:46 am | problem is bottom 40 keyboards there, make a mess
control buttons fixed in plastic
apps want different UI's |
| 9:46 am | revolutionary interface - interplay of hardware and software
showing treo & blackberry, etc |
| 9:45 am | years of development |
| 9:45 am | we want to make a product way smarter than what's been around before
here it is |
| 9:44 am | really complicated |
| 9:44 am | smart, not easy to use |
| 9:44 am | most of htese types called "smartphone" - steve kind of bla blaing it |
| 9:43 am | laughs |
| 9:43 am | 3g with rotary dial |
| 9:43 am | shows comedy picture |
| 9:43 am | they are calling it the iPhone |
| 9:43 am | one device, not 3 separate |
| 9:43 am | crowd goes wild again |
| 9:42 am | 3rd
internet communicator |
| 9:42 am | revolutionary |
| 9:42 am | mobile phone |
| 9:42 am | 2nd |
| 9:42 am | crowd goes wild |
| 9:42 am | widescreen ipod |
| 9:42 am | first |
| 9:42 am | 1984 - first mac
2001 first ipod
today - introducing 3 revolutionary products |
