From the Press Release :

HOLLYWOOD and NEW YORK - (Jan. 7, 2008) - Bicoastal creative production company Stardust Studios (www.stardust.tv) recently produced a dynamic :15 video installation piece for a Zune account creative team from newly established shop, T.A.G., San Francisco, which included group creative directors Scott Duchon and Geoff Edwards, art director Rey Andrade, copywriter Joe Rose, director of broadcast production Jan O’Malley and agency producer Lee Anne Weldon.  The finished piece entitled “Zune Tron” ran on the famous 20-foot LED “Geoffreytron” video billboard located above Toys“R”Us in New York City’s Times Square throughout the recent holiday season, and Stardust’s artwork created for the project has also been used in the agency’s campaign print and online banner ads. 

[...]

PROJECT CREDITS:

"ZUNE TRON"
Spot Title:  Microsoft Zune "Zune Tron"
Length:  :15
Venue:  Times Square "GeoffreyTron" Video Billboard

Client:  Microsoft
Brand:  Zune

Ad Agency:  T.A.G.
City/State:  San Francisco, CA
Group Creative Directors:  Scott Duchon, Geoff Edwards
Art Director:  Rey Andrade
Copywriter:  Joe Rose
Director of Broadcast Production:  Jan O’Malley
Agency Producer:  Lee Anne Weldon
Account Director:  Michael Zlatoper
Account Executive:  Lyndsey Corona

Production Company:  Stardust Studios
City/State:  Bicoastal, USA
Creative Director: Jake Banks
Art Director:  Jonathan Wu
Producer:  Lisa Pierce
Designer/2D Animator:  Bill Bak
Designer:  Emie Lee
3D Animators:  James Anderson, Brian Broussard
3D Modeler:  Chris Eckardt
Additional Artist:  Ling Feng 

See the Zune Video ad

Screenshots