About the Warriors in Pink program by Ford : 

2007 marks the thirteenth year that that Susan G. Komen for the Cure has partnered with Ford Division. Over the years, Ford Division, including its dealers, employees and other Ford groups, has contributed millions of dollars in support of Komen for the Cure through a variety of programs and it’s Komen Race for the Cure® National Series Sponsorship.

The Warriors in Pink initiative was created to continue the support of the Komen Race for the Cure® Series. The collection of Warriors in Pink apparel for women and men feature bold symbols that embody the Warrior credo of taking charge, living out loud, harnessing power and standing together. 100 percent of the net proceeds* from the sale of each item supports Komen for the Cure. For more information about donation amounts per product please visit www.fordcares.com.

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 About Susan G. Komen for the Cure :

Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever.

In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. 

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Links:
Buy a Warriors in Pink Zune 30 Limited Edition
www.fordcares.com

Related articles:
Ford-Komen Pink Zune 30 Unboxing

[via Engadget ]