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Pink Zune & another vibrant color release |
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Written by Kostas Tzounopoulos
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Monday, 02 April 2007 |
According to Jason Reindorp of Zune, some weeks after the release of the Pink Zune in 1st May, another "vibrant color" version will be released a few weeks later. This is part of a second wave of marketing and advertising coming in May. He also talks about the Zune flash version, movies, games and podcasting features...
"We have a second wave of marketing and advertising coming out next month," says Jason Reindorp, Microsoft's marketing director for Zune. "We had spiked over the holiday period but naturally tapered out." The Zune, which is currently available in white, brown and black, will soon sport prettier colors. A baby-pink version will be available in May, and another vibrant color will be introduced a few weeks later. "It could help with reaching more of their target demographic," says Ross Rubin, an analyst with NPD Group. "Colors like pink could help increase the device's appeal with women." The ad campaign, starting next month, will focus on key differentiators for the Zune, including screen size, its wireless music exchange capability and the ability to customize the home screen.
Reindorp talks about the awaited Zune flash memory version at the end of the year: "They are certainly popular amongst consumers -- and therefore, in the industry right now -- because of the cost, capacity and size benefits they bring with them, so yes, we are indeed considering if they might complement the Zune device family,"
About adding movies and Xbox-like games on the Zune platform: "We are developing Zune as an 'entertainment' brand, which means it will include music, video and games," Reindorp says. "But will there be Xbox-like games on the device? We don't know yet. We are still thinking through our games strategy."
And video/podcasting features on Zune Marketplace: "We will add features to the device, and by the upcoming holidays we will have news around TV, video and podcasting support.
Read more on The Street . [via NewZuneReview ] EDIT:
Some baby Pink and Red Zune photos
The vibrant color is Watermelon Red Zune Related articles:
Pink Zune goes unlimited edition on 1 May
Toshiba U: The new Zune flash player?
European Zune: a new version
Zune Flash Memory Players
New Zune with games in August 2007?
CES 2007: Zune gaming by July 2008
Zune gaming is near
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Last Updated ( Thursday, 05 April 2007 )
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