From the product's page:

No more futzing with wires, plugging and unplugging your tech gear for your Ipod, iRiver Clix, Blackberry, Treo, or basically anything that makes your gadget utility belt uniquely yours. The charger also has a soft anti-slip pad to protect the device and all cables can be extended to reach side placement of power connector (as in picture with RAZR)

These days it's not just messy to have multiple wires for all of your devices it's ecologically irresponsible.

[via Gizmodo ]