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Zune acts and thinks like a Record Label |
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Written by Kostas Tzounopoulos
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Friday, 26 January 2007 |
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According to Jason Reindorp, Zune's Marketing Director, the reason Zune supports small groups both in the MarketPlace and on tours is that it thinks and acts like a Record Label...
In the new field of record labels, Mobile provider Orange in Spain, can also be counted as one:
In Spain the company is testing a Pop Idol-style search facility in which subscribers download video performances from aspiring acts and vote for winners, who will release material via Orange.
"We are developing a digital record label. We are now in the business of discovering new talent," says Herve Payan, head of Orange Partnerships. And Microsoft's way is not very far from this: Microsoft wants to create its own stars through the Zune, the portable music player rival to the iPod. "We are acting and thinking like a record label, developing new artists, recommending them through the Zune store and sponsoring tours," says Zune marketing director Jason Reindorp. Don't you agree its an interesting approach ? Read more in Ideas needed to halt music industry's fall Read also David Caulton's Music store value chain article. I believe what David describes believe in his articles is going to be a bit more complex in the future.
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Last Updated ( Friday, 26 January 2007 )
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