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Zune Europe release Print E-mail
Written by Kostas Tzounopoulos   
Thursday, 02 November 2006
Now its the turn of Microsoft UK MD Gordon Frazer to talk about Microsoft plans about releasing Zune in UK. But he has a definite NO for a release outside US for the moment...
Frazer starts with a disapointing statement for the Zune world (US excluded): "At this stage we have no firm plans to launch anywhere else globally. Does this mean we'll launch in the UK? I can't tell you when [it will launch] for sure and I can't even necessarily tell you if. We're going to see how this goes in the US and what lessons we learn and see if we get that right, and then make the right decision for the UK. But right now that decision hasn't been made so the launch will only be in the US."
 
Gordon Frazer

 Frazer accepts the Apple iPod's Market dominance but believes there are ways to overcome it, but not in the next few months: "Today certainly Apple is the market leader, I don't think anybody is questioning that and they are out ahead in a lot of ways. They deserve the credit they get, they've built up a large installed base, they continue to be the market leader. But we think there are things that can be done better." 

 "It's a new business for us and we're enthusiastic about it. We'll see where it goes"

Zune's Wifi could be the way to win, using the social networks to share music and generally ideas: "One of the big trends, broadly, not just in music, is around social networking and the ability for people to exchange and share information, ideas, music and experiences."

Source: silicon.com

 

Last Updated ( Thursday, 02 November 2006 )
 
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