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Zune partners with MSN Latino and Remezcla Print E-mail
Written by Kostas Tzounopoulos   
Tuesday, 08 April 2008
Zune, MSN Latino & Remezcla.com partnershipA new partnership for Zune, this time with MSN-Latino and Remezcla.com . Zune will be the exclusive music sponsor for both sites presenting a new online platform on April 15th in order to maximize the reach of the Hispanic community artists. MSN Latino's music channel will also be rebranded as Zune Musica in 2009 ...




From NewsBlaze

REDMOND, Wash., April 8, 2008 /PRNewswire-FirstCall/ -- Microsoft Corp.'s Zune team today announced an industry-leading collaboration with MSN Latino and partnership with Remezcla.com to be the exclusive music sponsor for each site. The partnership will bring together the most trusted, renowned and visited sites among the Hispanic community, creating a powerful tool for artists to authentically connect with online consumers. The new co-branded online platform will launch on April 15, maximizing the reach among Hispanic and Spanish-language online sites.

The new alliance lets consumers discover new music and artists in an environment that's familiar, while giving them a convenient and consistent purchase experience through Zune Marketplace. Through the announced digital platform, Zune and these cross-promoters will gain a significant reach and breadth among the Hispanic online community.


The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino's music channel, which will be rebranded as Zune Musica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune Musica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. Additional support provided by the Zune-MSN Latino collaboration will include a Zune-branded artist of the month and deep links into Zune Marketplace when users want to buy music of featured artists.


Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users. Additional Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009.

Online users will be able to venture across sites, download music and join the Zune Social, which is a social networking music community. Through these partnerships Zune will play a key role in music discovery and will continue to bring Latino music lovers the artists and content they can connect with.

MSN Latino



Last Updated ( Tuesday, 08 April 2008 )
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