BPMW announcement.

Having an editor in one’s pocket is a goal of many pulic relati 

PUTTING BRANDS IN THE EDITORS’ POCKETS

NY-BASED PR FIRM BPMW PRESENTS FASHION CLIENTS TO EDITORS ELECTRONICALLY VIA ZUNE DIGITAL MEDIA PLAYERS

New York, March 2007: Having an editor in one’s pocket is a goal of many public relations executives. But New York-based public relations firm/branding consultancy bpmw*** (Brand Pimps & Media Whores) goes one step beyond – putting their clients in the pockets of editors. bpmw*** has teamed up with Microsoft’s new music and entertainment brand Zune and leading internet variety show The WeeklyDrop (www.weeklydrop.com) to create electronic MP3 presentations of their clients’ fall 2007 fashion collections. Rather than the traditional line presentations, in which editors drop by the showroom, look through racks of clothes and take photos back to their offices with them, bpmw*** will give pre-loaded Zune players with special segments by The WeeklyDrop hosts, images of each collection and designer created playlists for each brand. With the portable Zune players editors from key publications like GQ, Details and Maxim will have the essentials of the brands at the bpmw*** showroom at their fingertips, long after fall preview days have passed.

This type of presentation is a first for the fashion industry – traditional line reviews tend to be dry affairs. But bpmw*** seasonal Editors’ Day events have always been different. Designed to convey a lifestyle, and feel more like a party than a fashion presentation, each event is built around a theme, with food, cocktails, souvenir photos and gift bags for the editors who make appointments to see the fashion and lifestyle collections that are clients of bpmw***. But taking the line presentations to cyberspace is something new for editors, who are typically jaded and always looking for something new. 

“By presenting the collections to our editors in person, but also electronically, we are giving the editors another dimension in which they can experience our brands—complete with music, visuals, and The WeeklyDrop’s commentary. This presentation is like no other in the fashion industry and helps us convey a lifestyle to our editors. Something every brand wants to achieve,” explains Edina Sultanik, co-owner of bpmw***.

bpmw*** is a full-service branding consultancy specializing in today’s expanding youth lifestyle culture. Combining an unprecedented fusion of commerce, art, experience and vision, BPMW was founded to aid fashion and lifestyle companies in their effort to reach and appeal to tastemakers and fashion consumers worldwide. The company takes a fully integrated, synergistic approach to brand marketing and public relations.

 Visit BPMW: Brand Pimps & Media Whores

STUSSY HISTORY

In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California.

As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. We grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place.

In the music scene, the late 70's gave us punk. Then the early 80's brought us into the new DIY music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap then preceded not only to push social boundaries but as well explore the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression.

With Stussy's success came the opportunity to travel and spread the Stussy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label.

Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start over 25 years ago.

Peace,

The Stussy Crew